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Pedro Gonçalves

The Rise of the Niche Social Network - 0 views

  • Ticlr.com is an example of how Facebook is evolving into a network of networks, a trend that could someday remove any sense of a website having a beginning and end
  • The Winchester, Mass.-based company depends on getting permission to use members' Facebook contacts in order to make it easy for them to send gifts purchased on Ticlr.com. The gifts can be big to celebrate birthdays and anniversaries or small to break the ice when trying to get a first date.
  • Tradesparq.com reflects a social networking trend in which sites leverage who a person knows as a way to add credibility to potential business deals. Without LinkedIn, Tradesparq.com would be just another business-to-business site. With the professional network, the company can use a buyer's LinkedIn contacts to put him in touch with people who know the Chinese supplier bidding on a product request.
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  • Niche players often manage to initially attract a devoted audience, only to lose them later to a larger competitor that moves into the market. That's because the community usually moves to where there are more people. And Facebook has 800 million people.
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